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Understanding purchasing intentions in secondary sport ticket websites

Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10010489113

Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites

Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278

Persistent link: https://www.econbiz.de/10010195355

Exploring the impact of country-of-origin fit and team identification in sports brand evaluation

Lee, Jin Kyun; Ahn, Taesoo; Lee, Ki-young - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 413-432

Persistent link: https://www.econbiz.de/10011607428

Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage

Suh, Young Ik; Pedersen, Paul M. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 78-87

Persistent link: https://www.econbiz.de/10008651178

Effects of perceived interactivity and web organization on user attitudes

Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10010376562

The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibili...

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions

Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10012815605

Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge

Lee, Jin Kyun; Lee, Wei-Na - In: Journal of international consumer marketing 21 (2009) 2, pp. 137-151

Persistent link: https://www.econbiz.de/10003890762

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Lee, Jin Kyun; Lee, Byung-kwan; Lee, Wei-Na - In: Journal of business research : JBR 66 (2013) 3, pp. 354-363

Persistent link: https://www.econbiz.de/10009720291

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782