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Antecedents and consequences of consumer ethnocentrism : evidence from South Africa

Pentz, Chris; Terblanche, Nic S.; Boshoff, Christo - In: International journal of emerging markets 12 (2017) 2, pp. 199-218

Persistent link: https://www.econbiz.de/10011760736

The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services

Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010

Persistent link: https://www.econbiz.de/10003786756

Improved scale development in marketing : an empirical illustration

Terblanche, Nic S.; Boshoff, Christo - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 105-119

Persistent link: https://www.econbiz.de/10003714067

The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention

Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223

Persistent link: https://www.econbiz.de/10014252154

The importance of wine attributes in an emerging wine-producing country

Pentz, Chris; Forrester, Alexandra - In: South African journal of business management 51 (2020) 1, pp. 1-9

Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups. Design/methodology/approach: Data were collected from 646 South African wine consumers by means of a...

Persistent link: https://www.econbiz.de/10012589519