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A cross-nationally validated decision-making model of environmental coaction
Newton, Joshua D.; Newton, Fiona J.; Salzberger, Thomas; … - In: International marketing review 32 (2015) 3/4, pp. 350-365
Persistent link: https://www.econbiz.de/10011342727
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When nutritional guidelines and life collide : family fruit and vegetable socialisation practices in low socioeconomic communities
Judd, Stephanie M.; Newton, Joshua D.; Newton, Fiona J.; … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1625-1653
Persistent link: https://www.econbiz.de/10010466433
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Corporate reputation in the People’s Republic of China : a B2B perspective
Ewing, Michael; Windisch, Lydia; Newton, Fiona J. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 728-736
Persistent link: https://www.econbiz.de/10008737512
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.; Newton, Fiona J.; Turk, Tahir; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131