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Identity threats, compensatory consumption, and working memory capacity : how feeling threatened leads to heightened evaluations of identity-relevant products
Coleman, Nicole Verrochi; Williams, Patti; Morales, … - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 99-118
Persistent link: https://www.econbiz.de/10012033929
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Feeling like my self : emotion profiles and social identity
Coleman, Nicole Verrochi; Williams, Patti - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10009786441
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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 211-221
Persistent link: https://www.econbiz.de/10003549581
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Smiling signals intrinsic motivation
Cheng, Yimin; Mukhopadhyay, Anirban; Williams, Patti - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 915-935
Persistent link: https://www.econbiz.de/10012183263
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Predisposing customers to be more satisfied by inducing empathy in them
Davis, Cassandra; Jiang, Li; Williams, Patti; Drolet, … - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 229-239
Persistent link: https://www.econbiz.de/10011736838
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Attention, attitudes, and action : when and why incidental fear increases consumer choice
Coleman, Nicole Verrochi; Williams, Patti; Morales, … - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 283-312
Persistent link: https://www.econbiz.de/10011738770
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Looking for my self : identity-driven attention allocation
Coleman, Nicole Verrochi; Williams, Patti - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 504-511
Persistent link: https://www.econbiz.de/10011344179
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Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Williams, Patti; Escalas, Jennifer Edson; Morningstar, … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 699-723
Persistent link: https://www.econbiz.de/10013426643