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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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Exploring the link between human resource practices and turnover in multi-brand companies : the role of brand units' images
Slavich, Barbara; Cappetta, Rossella; Giangreco, Antonio - In: European management journal 32 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010364653
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The role of brands in recruitment : a mixed-brand strategy approach
Kim, John Ming; York, Kenneth M.; Lim, Jeen-su - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10009160247
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M.; De Clippeleer, Inge; … - In: The international journal of human resource management 29 (2018) 13, pp. 2106-2136
Persistent link: https://www.econbiz.de/10011950702
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Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad; Sadeghvaziri, Faraz; Ghaderi, Zahed; … - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
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Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet; Lievens, Filip; Weijters, Bert; … - In: Human resource management 61 (2022) 5, pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan; Bondesson, Niklas; Melin, Frans - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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Development and validation of a brand personality scale for employers of healthcare staff
Schätzle, Julia; Lindenmeier, Jörg; Saliterer, Iris; … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 299-321
Persistent link: https://www.econbiz.de/10014574602
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Employment preferences of job applicants : unfolding employer branding determinants
Jain, Neetu; Bhatt, Prachi - In: The journal of management development 34 (2015) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10011380864