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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
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Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Septianto, Felix; Northey, Gavin; Chiew, Tung Moi; Ngo, … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 621-643
Persistent link: https://www.econbiz.de/10012494707
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Transcending boundaries for the next new normal : editorial
Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012698459
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Entrepreneurial orientation and social ties in transitional economies
Luu, Ngoc; Ngo, Liem Viet - In: Long range planning : LRP ; international journal of … 52 (2019) 1, pp. 103-116
Persistent link: https://www.econbiz.de/10011998225
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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New insights into the climate-attitudes-outcome framework : empirical evidence from the Australian service sector
Mathies, Christine; Ngo, Liem Viet - In: Australian journal of management 39 (2014) 3, pp. 473-491
Persistent link: https://www.econbiz.de/10010422030