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Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Smith, Terry - In: The marketing review 11 (2011) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10009233548
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Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry; Williams, Tom; Lowe, Sid; Rod, Michel; … - In: Marketing intelligence & planning 33 (2015) 7, pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
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The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry - In: The marketing review 7 (2007) 4, pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
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Active learning in online courses : an examination of students' learning experience
Koohang, Alex; Smith, Terry; Yerby, Johnathan; Floyd, Kevin - In: International journal of management, knowledge and … 1 (2012) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10010342279