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ECONIS (ZBW)
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1
Reality check : combining choice experiments with market data to estimate the importance of product attributes
Feit, Elea McDonnell
;
Beltramo, Mark A.
;
Feinberg, Fred M.
- In:
Management science : journal of the Institute for …
56
(
2010
)
5
,
pp. 785-800
Persistent link: https://www.econbiz.de/10003981431
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2
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
3
Choices in networks : a research framework
Feinberg, Fred M.
;
Bruch, Elizabeth
;
Braun, Michael
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
Saved in:
4
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
5
Test & roll : profit-maximizing A/B tests
Feit, Elea McDonnell
;
Berman, Ron
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10012147198
Saved in:
6
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
7
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
8
Latent stratification for incrementality experiments
Berman, Ron
;
Feit, Elea McDonnell
- In:
Marketing science
43
(
2024
)
4
,
pp. 903-917
Persistent link: https://www.econbiz.de/10014636352
Saved in:
9
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
10
Non-normal simultaneous regression models for customer linkage analysis
Dotson, Jeffrey P.
;
Retzer, Joseph
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
3
,
pp. 257-277
Persistent link: https://www.econbiz.de/10003765609
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