//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring creative marketing t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovationsmanagement
18,680
Innovation management
18,662
Innovation
14,483
Cognition
5,885
Kognition
5,874
New product development
5,456
Produktentwicklung
5,448
Marketing
3,831
Creativity
3,507
Kreativität
3,483
Firm performance
2,577
Unternehmenserfolg
2,576
Consumer behaviour
2,464
Konsumentenverhalten
2,463
Wissensmanagement
2,163
Knowledge management
2,162
SME
2,086
KMU
2,084
Knowledge transfer
2,055
Wissenstransfer
2,055
Technischer Fortschritt
2,032
Technological change
2,032
Theory
1,986
USA
1,986
United States
1,984
Theorie
1,975
Business start-up
1,784
Unternehmensgründung
1,784
Entrepreneurship
1,769
innovation
1,747
Entrepreneurship approach
1,696
Strategisches Management
1,603
Strategic management
1,602
Marketing management
1,573
Marketingmanagement
1,573
Learning organization
1,398
Lernende Organisation
1,398
Open innovation
1,392
China
1,313
Business network
1,308
more ...
less ...
Online availability
All
Undetermined
16,110
Free
3,789
Type of publication
All
Article
34,952
Book / Working Paper
662
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
35,614
Aufsatz im Buch
8,633
Book section
8,633
Graue Literatur
6,737
Non-commercial literature
6,737
Working Paper
5,282
Arbeitspapier
4,696
Hochschulschrift
4,211
Collection of articles of several authors
3,406
Sammelwerk
3,406
Thesis
3,198
Aufsatzsammlung
2,100
Case study
1,582
Fallstudie
1,582
Lehrbuch
1,358
Konferenzschrift
1,291
Textbook
1,138
Dissertation u.a. Prüfungsschriften
986
Bibliografie enthalten
965
Bibliography included
965
Conference proceedings
629
Ratgeber
497
Guidebook
441
Conference paper
384
Konferenzbeitrag
384
Reprint
320
Handbook
304
Handbuch
304
Article
278
Collection of articles written by one author
234
Sammlung
234
Festschrift
221
Bibliographie
211
Congress Report
204
Glossar enthalten
185
Glossary included
185
Fallstudiensammlung
148
Forschungsbericht
141
Wörterbuch
140
more ...
less ...
Language
All
English
34,390
German
985
French
82
Spanish
67
Italian
33
Russian
12
Portuguese
10
Hungarian
8
Polish
6
Dutch
5
Swedish
4
Slovak
3
Serbian
3
Czech
2
Finnish
2
Afrikaans
1
Arabic
1
Bulgarian
1
Danish
1
Galician
1
Croatian
1
Kazakh
1
Romanian
1
Slovenian
1
Albanian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Brem, Alexander
73
Kraus, Sascha
59
Tadajewski, Mark
46
Frattini, Federico
44
Gassmann, Oliver
43
Vrontis, Demetris
43
Calantone, Roger J.
41
Lichtenthaler, Ulrich
41
Verganti, Roberto
40
Di Benedetto, C. Anthony
39
Daim, Tugrul U.
38
Ritala, Paavo
38
Van Haverbeke, Wim
38
Bouncken, Ricarda B.
37
Bogers, Marcel L. A. M.
36
Dell'Era, Claudio
36
Henry, Craig
36
Messeni Petruzzelli, Antonio
36
Herstatt, Cornelius
35
Hurmelinna-Laukkanen, Pia
34
Chen, Jin
33
Hunt, Shelby D.
33
Audretsch, David B.
32
Füller, Johann
32
Lusch, Robert F.
31
Wincent, Joakim
31
De Massis, Alfredo
30
Vargo, Stephen L.
30
Frishammar, Johan
29
Ratten, Vanessa
29
Chesbrough, Henry William
28
Parida, Vinit
28
Roper, Stephen
28
Brettel, Malte
27
Carayannis, Elias G.
27
Lazzarotti, Valentina
27
Matzler, Kurt
27
Meissner, Dirk
27
Ferreira, João J. M.
26
Magnusson, Mats
26
more ...
less ...
Institution
All
International Society for Professional Innovation Management
5
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
IMP Group
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
International Product Development Management Conference <16, 2009, Twente>
2
QMOD-ICQSS Conference <19., 2016, Rom>
2
Air Transport Research Society
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Avenir Suisse
1
CIRP - The International Academy for Production Engineering
1
Conference Organizational Innovation and Corporate Performance <2006, Tokio>
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Investitionsbank
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
Innovation Symposium <2, 2009, New York, NY>
1
Innovation Symposium <4, 2011, Wellington>
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on Organizational Innovation <8., 2014, Manila>
1
International Forum on Technology Management <6, 1996, Amsterdam>
1
International Product Development Management Conference <14, 2007, Porto>
1
International Product Development Management Conference <15, 2008, Hamburg>
1
International Product Development Management Conference <17, 2010, Murcia>
1
McMaster Business Conference <18, 1997, Hamilton, Ontario>
1
McMaster University
1
Northeastern Agricultural and Resource Economics Association
1
Opportunities and Challenges Facing the Rural Creative Economy Workshop <2006, Mystic, Conn.>
1
QMOD-ICQSS Conference <16, 2013, Portorož>
1
QUIS <14., 2015, Shanghai>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Tōkyō Keizai Kenkyū Sentā
1
UNCTAD
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,047
Technological forecasting & social change : an international journal
716
International journal of innovation management
645
Industrial marketing management : the international journal for industrial and high-tech firms
530
The journal of product innovation management : an international publication of the Product Development & Management Association
517
Research policy : policy, management and economic studies of science, technology and innovation
487
International journal of technology management : IJTM
482
Technovation : the international journal of technological innovation, entrepreneurship and technology management
444
Technology analysis & strategic management
439
Journal of open innovation : technology, market, and complexity
402
IEEE transactions on engineering management : EM
311
Creativity and innovation management
286
International journal of innovation and technology management
249
R & D management
236
Innovation: organization & management : IOM
223
Management science : journal of the Institute for Operations Research and the Management Sciences
220
Research technology management : RTM
196
Industry and innovation
190
Journal of engineering and technology management : JET-M
190
The journal of business & industrial marketing
186
International journal of production economics
181
International journal of business innovation and research
172
International journal of production research
172
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
164
International journal of product development : IJPD
163
European journal of innovation management
160
Industrial and corporate change
159
Journal of marketing management : MM
156
Journal of the Academy of Marketing Science
156
European journal of marketing : EJM
152
Marketing theory
146
International journal of entrepreneurship and innovation management
142
Journal of marketing
141
Strategic management journal
140
Journal of knowledge management
139
Journal of business ethics : JOBE
137
The journal of technology transfer
136
European journal of innovation management : EJIM
133
Economics of innovation and new technology
127
Harvard business review : HBR
127
more ...
less ...
Source
All
ECONIS (ZBW)
35,614
Showing
1
-
10
of
35,614
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To frame or reframe : where might design thinking research go next?
Beckman, Sara L.
- In:
California management review
62
(
2020
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10012214591
Saved in:
2
Effects of team
cognition
and constraint on new product
ideation
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2332-2337
Persistent link: https://www.econbiz.de/10009788990
Saved in:
3
Head versus heart : the effect of objective versus feelings-based mental imagery on new product
creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
Saved in:
4
Balancing on the creative highwire : forecasting the success of novel ideas in organizations
Berg, Justin M.
- In:
Administrative science quarterly : ASQ ; dedicated to …
61
(
2016
)
3
,
pp. 433-468
Persistent link: https://www.econbiz.de/10011552914
Saved in:
5
Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty
Althuizen, Niek
;
Chen, Bo
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 3008-3025
Persistent link: https://www.econbiz.de/10013368363
Saved in:
6
What employees really want : demands for individual idea development
Gernreich, Chris
- In:
International journal of innovation management
22
(
2018
)
8
,
pp. 1840010-1-28
Persistent link: https://www.econbiz.de/10011988128
Saved in:
7
Empowering creative employees : phase-specific support in the front-end of innovation
Gernreich, Chris
;
Knop, Sebastian
- In:
International journal of innovation management
23
(
2019
)
8
,
pp. 1940007-1-1940007-31
Persistent link: https://www.econbiz.de/10012157822
Saved in:
8
Idea selection and adoption by users : a process model in an online innovation community
Wang, Nan
;
Tiberius, Victor
;
Chen, Xiangxiang
;
Brem, …
- In:
Technology analysis & strategic management
33
(
2021
)
9
,
pp. 1036-1051
Persistent link: https://www.econbiz.de/10012609337
Saved in:
9
The emergence of novel product uses : an investigation of exaptations in IKEA hacks
Chan, Tian Heong
;
Lim, Shi Ying
- In:
Management science : journal of the Institute for …
69
(
2023
)
5
,
pp. 2870-2892
Persistent link: https://www.econbiz.de/10014305451
Saved in:
10
Integrating problem solvers from analogous markets in new product
ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->