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ECONIS (ZBW)
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Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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2
Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
Saved in:
3
Stained by the label? : stigma and the case of genetically modified foods
Ellen, Pam Scholder
;
Bone, Paula Fitzgerald
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003717437
Saved in:
4
Conveying level of science : tests of iconic and comparative formats
France, Karen Russo
;
Bone, Paula Fitzgerald
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 385-397
Persistent link: https://www.econbiz.de/10003898055
Saved in:
5
Qualified health claims on package labels
Bone, Paula Fitzgerald
;
Russo France, Kare
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 253-258
Persistent link: https://www.econbiz.de/10003923205
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6
Choice in public health insurance : evidence from West Virginia medicaid redesign
Gurley-Calvez, Tami
;
Pellillo, Adam
;
Fitzgerald, M. Paula
; …
- In:
Inquiry : a journal of health care organization, …
48
(
2011/12
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10009377543
Saved in:
7
Health care reform through the eyes of patients : a qualitative look at medicaid redesign
Walsh, Michael F.
;
Fitzgerald, M. Paula
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10009549367
Saved in:
8
On break-up clichés guiding health literacy's future
Bone, Paula Fitzgerald
;
France, Karen Russo
;
Aikin, …
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10009531244
Saved in:
9
Encouraging people to save for their future : augmenting current efforts with positive visions of the future
Ellen, Pam Scholder
;
Wiener, Joshua L.
;
Fitzgerald, M. Paula
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10009565294
Saved in:
10
Active versus passive choice : evidence from a public health care redesign
Walsh, Michael
;
Fitzgerald, M. Paula
;
Gurley-Calvez, Tami
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10009405010
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