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Consumer behaviour
49,283
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China
48,416
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14,836
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14,820
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4,124
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4,037
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3,951
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3,598
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2,982
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98
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94
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93
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92
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90
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88
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87
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86
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85
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83
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83
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82
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81
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80
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80
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79
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79
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79
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77
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77
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76
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76
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75
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75
Melewar, T. C.
75
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74
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72
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72
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72
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71
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71
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70
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68
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Africa–Asia Connections: Bridging Past, Present, and Future <Veranstaltung> <2017, Schanghai>
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Journal of business research : JBR
2,813
Journal of retailing and consumer services
2,131
China economic review : an international journal
1,629
International journal of hospitality management
1,005
Energy economics
889
Applied economics
819
International journal of consumer studies
785
Technological forecasting & social change : an international journal
768
Psychology & marketing
764
Finance research letters
695
The journal of brand management : an international journal
692
Tourism management : research, policies, practice
685
Industrial marketing management : the international journal for industrial and high-tech firms
679
China & world economy
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Applied economics letters
612
International review of economics & finance : IREF
603
Emerging markets, finance and trade : EMFT
582
Journal of business ethics : JOBE
558
Economic modelling
556
Pacific-Basin finance journal
555
The Chinese economy
539
Journal of travel and tourism marketing
531
The journal of product & brand management
509
Asia Pacific journal of marketing and logistics
489
European journal of marketing : EJM
473
Management science : journal of the Institute for Operations Research and the Management Sciences
456
Journal of marketing management : MM
443
Journal of marketing research : JMR
429
Journal of marketing
420
Journal of the Academy of Marketing Science
410
International journal of contemporary hospitality management
404
Journal of Chinese economic and business studies
396
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386
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
386
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
384
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383
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ECONIS (ZBW)
113,789
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1
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10
of
113,789
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date (newest first)
date (oldest first)
1
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
2
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
The effects of native ads on consumer brand engagement : the moderating role of
website
credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
5
How a branded
website
creates customer purchase intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10012199763
Saved in:
6
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
9
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
10
Understanding the brand and
website
effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
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