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Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93

Persistent link: https://www.econbiz.de/10011707661

Are banner advertisements in online games effective?

Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250

Persistent link: https://www.econbiz.de/10009778515

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

Persistent link: https://www.econbiz.de/10003748358

Some interesting findings about Super Bowl advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170

Persistent link: https://www.econbiz.de/10011581081

How much does an NCAA Basketvall Championship matter : a call for research on the public relations impact of athletic success

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 617-621

Persistent link: https://www.econbiz.de/10011585275

Editorial: on to a new year

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 907-908

Persistent link: https://www.econbiz.de/10011644529

Editorial: Conducting state-of-the-art cross-cultural research

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 627-631

Persistent link: https://www.econbiz.de/10010466405

Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012200187

Over the top, connected, programmatic and addressable television! : what does it all mean? : definitions and a call for research : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 3, pp. 343-344

Persistent link: https://www.econbiz.de/10012200255

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