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Six-second advertisements on t...
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Werbewirkung
5,132
Advertising effects
5,119
Consumer behaviour
2,720
Konsumentenverhalten
2,720
Advertising
2,664
Werbung
2,637
Online-Marketing
1,487
Internet marketing
1,486
Markenführung
865
Brand management
864
Brand image
788
Markenimage
788
USA
520
United States
519
Social Web
496
Social web
496
Fernsehwerbung
456
Television advertising
456
Brand
403
Markenartikel
394
Emotion
371
Celebrity endorsement
353
Celebrity-Werbung
353
advertising
323
Marketing management
298
Marketingmanagement
298
Target group
257
Zielgruppe
257
Psychology of advertising
241
Werbepsychologie
241
Viral marketing
210
Virales Marketing
210
Experiment
209
Product Placement
198
Product placement
198
Children
182
Kinder
182
Perception
178
Wahrnehmung
177
Cognition
168
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Undetermined
2,599
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286
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Article
5,304
Book / Working Paper
26
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Article in journal
Aufsatz in Zeitschrift
5,330
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672
Book section
672
Graue Literatur
531
Non-commercial literature
531
Working Paper
448
Arbeitspapier
413
Hochschulschrift
368
Thesis
260
Collection of articles of several authors
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Sammelwerk
82
Case study
52
Fallstudie
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40
Bibliografie enthalten
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Bibliography included
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Sammlung
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Pelsmacker, Patrick de
44
Gierl, Heribert
42
Eisend, Martin
30
Dens, Nathalie
28
Bellman, Steven
25
Taylor, Charles Raymond
23
Reijmersdal, Eva A. van
21
Septianto, Felix
21
Varan, Duane
20
Yoon, Hye Jin
20
Chang, Chingching
18
Yoon, Sukki
18
Dahlén, Micael
17
Romaniuk, Jenni
17
Hudders, Liselot
16
Matthes, Jörg
16
Phau, Ian
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Muehling, Darrel D.
15
Rosengren, Sara
15
Roy, Subhadip
15
Rozendaal, Esther
14
Smit, Edith G.
14
Tucker, Catherine
14
Wilbur, Kenneth C.
14
Wilson, Rick T.
14
Bakir, Aysen
13
Chan, Kara
13
Choi, Yung Kyun
13
Kennedy, Rachel
13
Pauwels, Koen
13
Cheong, Yunjae
12
Evans, Nathaniel J.
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Wu, Linwan
12
Bergkvist, Lars
11
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
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Journal of advertising research
305
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
219
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
197
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of global marketing
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Marketing intelligence & planning
31
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
The journal of brand management : an international journal
29
Journal of advertising
27
Journal of marketing management : MM
27
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ECONIS (ZBW)
5,330
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1
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
2
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
5
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
6
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
7
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
8
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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