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Entrepreneurship within the history of marketing
Edwards, Chase J.; Bendickson, Joshua S.; Baker, Brent L.; … - In: Journal of business research : JBR 108 (2020), pp. 259-267
Persistent link: https://www.econbiz.de/10012175313
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Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
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Equity and ethical environmental influences on regulated business-to-consumer exchange
Baker, Brent L.; Lesch, William Clarence - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 322-341
Persistent link: https://www.econbiz.de/10010227826
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A knowledge-based explanation of franchise system resources and performance
Jeon, Hyo Jin; Dant, Rajiv P.; Baker, Brent L. - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 97-113
Persistent link: https://www.econbiz.de/10011538926
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An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 473-496
Persistent link: https://www.econbiz.de/10009776494
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Predicting organizational form choice from pre-entry characteristics of franchisees
Weaven, Scott; Baker, Brent L.; Edwards, Chase; Frazer, … - In: Australasian marketing journal 26 (2018) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10011880461