Narrow search
Showing 60,161 - 60,170 of 60,881
Cover Image
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Cover Image
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele; Vannucci, Virginia; Shukla, Yupal; … - In: Journal of business research : JBR 148 (2022), pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Cover Image
Customer understanding is the new digital
Bartussek, Joerg - In: Journal of digital banking 6 (2021) 2, pp. 140-148
Persistent link: https://www.econbiz.de/10013325548
Cover Image
Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports
Matson-Barkat, Sheila; Puncheva-Michelotti, Petya; … - In: Journal of business research : JBR 149 (2022), pp. 77-84
Persistent link: https://www.econbiz.de/10013325554
Cover Image
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke; Pathak, Abhishek - In: Journal of business research : JBR 149 (2022), pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Cover Image
The role of brand coolness in the masstige co-branding of luxury and mass brands
Suzuki, Satoko; Kanno, Saori - In: Journal of business research : JBR 149 (2022), pp. 240-249
Persistent link: https://www.econbiz.de/10013325603
Cover Image
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Cover Image
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika; Rahman, Zillur - In: Journal of business research : JBR 149 (2022), pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Cover Image
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Cover Image
Demographics: how and where we will live, work, and consume in a post-COVID world
Laskey, Amy; Corbett, Abby; Fratantoni, Mike; McCarthy, … - In: Municipal finance journal : the state and local … 42 (2021) 3/4, pp. 1-28
Persistent link: https://www.econbiz.de/10013325638