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Consumer behaviour
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122
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Wedel, Michel
49
Stremersch, Stefan
42
Hoffman, Donna L.
18
Moreau, C. Page
16
Pieters, Rik
15
Novak, Thomas P.
12
Camacho, Nuno
7
Lehmann, Donald R.
7
Moorman, Christine
5
Zhang, Jie
5
Dahl, Darren W.
4
Heerde, Harald J. van
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Kayande, Ujwal
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Palmatier, Robert W.
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Roberts, John H.
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Batra, Rajeev
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Everdingen, Yvonne Maria van
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Kamakura, Wagner A.
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Kannan, P. K.
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Kappe, Eelco
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Landsman, Vardit
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Lans, Ralf van der
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Venkataraman, Sriram
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Hofstede, Frenkel ter
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Lemmens, Aurélie
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2
Liu, Xuan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
19
Journal of marketing research : JMR
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
MSI reports : working paper series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Economics letters
2
Journal of applied econometrics
2
Journal of behavioral decision making
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economisch statistische berichten : ESB
1
Foundations and trends in marketing : FTMKT
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of cultural economics
1
Journal of retailing
1
Journal of the American Statistical Association : JASA
1
MIT sloan management review
1
OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
122
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1
Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
2
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
3
The downstream consequences of problem-solving mindsets : how playing with LEGO influences creativity
Moreau, C. Page
;
Engeset, Marit Gundersen
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011450351
Saved in:
4
JM as a marketplace of ideas
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012175821
Saved in:
5
Challenging the boundaries of marketing
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012176082
Saved in:
6
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
7
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
8
Reality check : infusing ecological value into academic marketing research : editorial
Heerde, Harald J. van
;
Moorman, Christine
;
Moreau, C. Page
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012485579
Saved in:
9
From vision to reality : lessons in creating a marketplace of ideas: editorial
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 4-12
Persistent link: https://www.econbiz.de/10013438820
Saved in:
10
Correspondence analysis : graphical representation of categorical data in marketing research
Hoffman, Donna L.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10001011974
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