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Septianto, Felix
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Journal of retailing and consumer services
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14
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
European journal of marketing
6
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6
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How scolding can encourage consumer engagement with plastic waste issue? : the moderating role of consumers' mindset
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648967
Saved in:
2
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
Saved in:
7
Do past scandals influence the present performance? : the moderating role of consumer mindset
Septianto, Felix
- In:
Journal of business research : JBR
106
(
2020
),
pp. 75-81
Persistent link: https://www.econbiz.de/10012158324
Saved in:
8
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
9
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
10
Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
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