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Singh, Surendra N.
14
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4
Li, Yexin Jessica
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Mishra, Sanjay
4
Rangan, Priyamvadha
4
Wang, Ze
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Optimizing the spatial structure of the agricultural production function
Singh, Surendra
- In:
Geographical analysis : an international journal of …
34
(
2002
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10001682485
Saved in:
2
Efficient theory development and factor retention criteria : abandon the "eigenvalue greater than one" criterion
Patil, Vivek H.
;
Singh, Surendra N.
;
Mishra, Sanjay
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 162-170
Persistent link: https://www.econbiz.de/10003625164
Saved in:
3
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
Saved in:
4
"You lost me at hello" : how and when accent-based biases are expressed
Wang, Ze
;
Arndt, Aaron D.
;
Singh, Surendra N.
;
Biernat, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009747173
Saved in:
5
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
6
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
7
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
8
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
9
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
10
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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