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9
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Journal of business research : JBR
175
International journal of project management : the journal of The International Project Management Association
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Games and economic behavior
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Journal of economic behavior & organization : JEBO
104
Industrial marketing management : the international journal for industrial and high-tech firms
95
Harvard-Business-Manager : das Wissen der Besten
93
Harvard business review : HBR
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Journal of economic theory
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Journal of business economics : JBE
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International journal of innovation management
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Business horizons
44
International journal of productivity and quality management : IJPQM
44
The journal of product innovation management : an international publication of the Product Development & Management Association
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European research studies
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
40
Economics letters
39
Experimental economics : a journal of the Economic Science Association
39
Journal of vocational behavior
39
Die Betriebswirtschaft : DBW
38
The American economic review
38
Journal of travel and tourism marketing
36
Journal of marketing communications
35
Project management journal : PMJ
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ECONIS (ZBW)
12,918
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1
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1
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
2
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
3
Event-Marketing und Event-Sponsoring : alternative Kommunikationsformen oder synonyme Bezeichnungen?
Weihe, Kerstin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 329-347
Persistent link: https://www.econbiz.de/10003818373
Saved in:
4
Understanding online event experience : the importance of
communication
, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
The clients of special events and specific marketing
communication
Barbu, Florentina-Simona
;
Maxim, Olga-Irina
- In:
Journal of economics and business research
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
Saved in:
6
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
7
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
8
Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
Saved in:
9
Implementing integrated rural tourism : an event-based approach
Panyik, Emese
;
Costa, Carlos
;
Rátz, Tamara
- In:
Tourism management : research, policies, practice
32
(
2011
)
6
,
pp. 1352-1363
Persistent link: https://www.econbiz.de/10009270659
Saved in:
10
Critical success factors for experiential marketing : evidences form the Indian hospitality industry
Gupta, Saranjit
;
Dasgupta, Samrat
;
Chaudhuri, Ranjan
- In:
International journal of services and operations management
11
(
2012
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10009512833
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