Critical success factors for experiential marketing : evidences form the Indian hospitality industry
Saranjit Gupta, Samrat Dasgupta and Ranjan Chaudhuri
| Year of publication: |
2012
|
|---|---|
| Authors: | Gupta, Saranjit ; Dasgupta, Samrat ; Chaudhuri, Ranjan |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 11.2012, 3, p. 314-334
|
| Subject: | Event-Marketing | Event marketing | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Gastgewerbe | Hospitality industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009512833