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Reconfiguring the customer service domain : perspectives of managers, conversational designers, and human agents on human-chatbot collaboration
Martijn, Gabriëlla; Hooijdonk, Charlotte van; … - In: International journal of innovation and technology … 21 (2024) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10014576704
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Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.; Ouden, Hanny den - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans; Starren, Mariannne; Nickerson, Catherine; … - In: Journal of marketing communications 13 (2007) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
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The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van; Hoeken, Hans - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
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The importance and use of normative criteria to manipulate argument quality
Hoeken, Hans; Hornikx, Jos; Linders, Yvette - In: Journal of advertising 49 (2020) 2, pp. 195-201
Persistent link: https://www.econbiz.de/10012260482