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ECONIS (ZBW)
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Reconfiguring the customer service domain : perspectives of managers, conversational designers, and human agents on human-chatbot collaboration
Martijn, Gabriëlla
;
Hooijdonk, Charlotte van
; …
- In:
International journal of innovation and technology …
21
(
2024
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014576704
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2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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3
Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans
;
Starren, Mariannne
;
Nickerson, Catherine
; …
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
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4
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
Saved in:
5
The importance and use of normative criteria to manipulate argument quality
Hoeken, Hans
;
Hornikx, Jos
;
Linders, Yvette
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 195-201
Persistent link: https://www.econbiz.de/10012260482
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