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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Measuring consumer brand perception for green apparel brands
Dixit, Jasmine S.; Alavi, Shirin; Ahuja, Vandana - In: International journal of e-business research : an … 16 (2020) 1, pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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What are the factors that influence the adaptive market? : an empirical study with wheelchair users in Hong Kong
Feng, Qilong; Hui, Chi-leung - In: Journal of fashion marketing and management 27 (2023) 3, pp. 506-530
Persistent link: https://www.econbiz.de/10014288983
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It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves; Lopes, Evandro Luiz; … - In: Journal of international consumer marketing 29 (2017) 4, pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
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Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries
Bianchi, Constanza; Birtwistle, Grete - In: The international review of retail, distribution and … 20 (2010) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10003996377
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Factors motivating and influencing clothing disposal behaviour
Joung, Hyun-mee; Park-Poaps, Haesun - In: International journal of consumer studies 37 (2013) 1, pp. 105-111
Persistent link: https://www.econbiz.de/10009713757
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Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee; Mills, Michael - In: Journal of fashion marketing and management 17 (2013) 4, pp. 450-485
Persistent link: https://www.econbiz.de/10010197999