//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Graphik + Design : Grundlagen:...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Werbeträger
249
Advertising media
241
Design
202
design
167
Werbewirkung
88
Advertising effects
87
Product design
80
Produktgestaltung
80
Innovation
74
Consumer behaviour
64
Konsumentenverhalten
64
Werbung
64
Werbeplanung
63
Advertising planning
61
Advertising
58
USA
54
United States
54
Innovation management
51
Innovationsmanagement
51
Brand management
43
Markenführung
43
Theorie
43
Theory
43
New product development
34
Produktentwicklung
34
Deutschland
33
Germany
32
Internet marketing
29
Online-Marketing
29
Marketing management
28
Marketingmanagement
28
Communication media
27
Kommunikationsmedien
27
Kreativität
23
Marketing
23
Creativity
22
innovation
22
Media industries
21
Mediensektor
21
Zielgruppe
18
more ...
less ...
Online availability
All
Undetermined
228
Free
80
Type of publication
All
Article
558
Book / Working Paper
60
Journal
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Konferenzbeitrag
Lehrbuch
Ratgeber
Thesis
Article in journal
467
Book section
92
Graue Literatur
72
Non-commercial literature
72
Working Paper
61
Hochschulschrift
52
Arbeitspapier
41
Article
23
Dissertation u.a. Prüfungsschriften
22
Collection of articles of several authors
18
Sammelwerk
18
Case study
16
Fallstudie
16
Guidebook
13
Bibliographie
12
Congress Report
12
Konferenzschrift
12
Aufsatzsammlung
11
Conference paper
9
Bildband
8
Statistik
8
Report
7
Textbook
7
Bibliografie enthalten
6
Bibliography included
6
Handbook
6
Handbuch
6
Market information
6
Marktinformation
6
Statistics
5
Katalog (z.B. Ausstellungskatalog)
4
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
more ...
less ...
Language
All
English
517
German
94
French
3
Undetermined
3
Indonesian
1
Spanish
1
Author
All
Eisend, Martin
5
D'Ippolito, Beatrice
4
Pusler, Michael
4
Simeone, Luca
4
Straker, Karla
4
Wrigley, Cara
4
Blakeman, Robyn
3
Cautela, Cabirio
3
Dell'Era, Claudio
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Jara Díaz, Sergio R.
3
Jugenheimer, Donald W.
3
Kelley, Larry D.
3
Magistretti, Stefano
3
Schiuma, Giovanni
3
Schweiger, Günter
3
Secundo, Giustina
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Unger, Fritz
3
Wheeler, Alina
3
Baetzgen, Andreas
2
Baldwin, Carliss Y.
2
Bals, Lydia
2
Barata, José M. Monteiro
2
Barbosa-Póvoa, Ana Paula
2
Barger, K. McCall
2
Beckman, Sara L.
2
Brasel, S. Adam
2
Bruhn, Manfred
2
Celhay, Franck
2
Chang, Chingching
2
Corradini, Carlo
2
Dabic, Marina
2
Dahlén, Micael
2
Erdogan, B. Zafer
2
Foroudi, Pantea
2
Franz, Gerhard
2
Garud, Raghu
2
more ...
less ...
Institution
All
Courier
1
Deutschland / Bundeswehr / Universität Hamburg
1
Gestalten <Firma>
1
Published in...
All
Journal of advertising research
13
California management review
9
International journal of production research
9
Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Research policy : policy, management and economic studies of science, technology and innovation
6
African journal of science, technology, innovation and development : AJSTID
5
Industry and innovation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of innovation and entrepreneurship : JIE
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of brand management : an international journal
5
Development engineering
4
IEEE transactions on engineering management : EM
4
International journal of project management : the journal of The International Project Management Association
4
Journal of business anthropology
4
Journal of business research : JBR
4
Journal of retailing
4
Journal of retailing and consumer services
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
International journal of product lifecycle management : IJPLM
3
International journal of production economics
3
Journal of business strategy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Journal of organization design : JOD
3
Marketing intelligence & planning
3
Psychology & marketing
3
Theorie und Praxis der Werbung in den Massenmedien
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
more ...
less ...
Source
All
ECONIS (ZBW)
608
BASE
11
Showing
1
-
10
of
619
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Ogilvy on advertising
Ogilvy, David
-
1983
Persistent link: https://www.econbiz.de/10002573107
Saved in:
3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
4
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
5
Der Bildkommunikationseffekt - eine Metaanalyse
Bauer, Hans H.
;
Fischer, Marc
;
MacInturff, Yvonne
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
9
,
pp. 805-831
Persistent link: https://www.econbiz.de/10001404491
Saved in:
6
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
7
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
8
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
9
Werbewirkungsforschung mit dem Ziel einer konvergenten Werbewirkungs-Währung nach dem Ansatz "Consumer Decision Journey"
Pusler, Michael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 16-21
Persistent link: https://www.econbiz.de/10011410703
Saved in:
10
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->