"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...