Narrow search
Showing 1 - 10 of 497
Cover Image
The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...
Persistent link: https://www.econbiz.de/10011941220
Cover Image
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023
Persistent link: https://www.econbiz.de/10014284874
Cover Image
Factors affecting the tourists' approach to health and safety information in reviews during the COVID-19 pandemic
Vasko, Martin; Volfova, Natalie; Zikova, Alzbeta - In: Online reputation management in destination and …, (pp. 131-148). 2023
Persistent link: https://www.econbiz.de/10014284902
Cover Image
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka; Šebová, L’ubica; Malachovský, … - In: Online reputation management in destination and …, (pp. 175-194). 2023
Persistent link: https://www.econbiz.de/10014287195
Cover Image
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023
Persistent link: https://www.econbiz.de/10014287208
Cover Image
Der Handel mit immateriell-integrativen Leistungen : Implikationen für das Marketing von Reiseveranstaltern
Paul, Michael - In: Grundsatzfragen und Herausforderungen des …, (pp. 233-273). 1996
Persistent link: https://www.econbiz.de/10001295762
Cover Image
Destinations-Management im Schweizer Tourismus
Müller, Hansruedi - In: Tourismus - Chance für den Standort Deutschland. 1997
Persistent link: https://www.econbiz.de/10001298178
Cover Image
Vermarktung von Destination mit Events
Dreyer, Axel - In: Events - Wachstumsmarkt im Tourismus? : Tagungsband zum …, (pp. 51-74). 1998
Persistent link: https://www.econbiz.de/10001301225
Cover Image
Strategisches Management von Destinationen im Alpenraum
Pechlaner, Harald - In: Perspektiven im strategischen Management : Festschrift …, (pp. 219-238). 1998
Persistent link: https://www.econbiz.de/10001305082
Cover Image
Achieving service quality through the application of importance-performance analysis
Govers, Robert; Go, Frank M. - In: Service quality and management, (pp. 161-185). 1999
Persistent link: https://www.econbiz.de/10001407690