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Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.; Case, Peter; Low, David R. - In: Contemporary issues in social marketing, (pp. 21-40). 2013
Persistent link: https://www.econbiz.de/10011431900
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Ethical dimensions of social marketing and social change
Eagle, Lynne C.; Dahl, Stephan; Low, David R. - In: Macro-social marketing insights : systems thinking for …, (pp. 193-214). 2020
Persistent link: https://www.econbiz.de/10012112250
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012
Persistent link: https://www.econbiz.de/10009748096
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Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda; Eagle, Lynne C. - In: Broadening cultural horizons in social marketing : …, (pp. 3-28). 2021
Persistent link: https://www.econbiz.de/10012317645
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Relevance of social marketing in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy; Eagle, Lynne C.; Whittaker, Maxine - In: Broadening cultural horizons in social marketing : …, (pp. 181-210). 2021
Persistent link: https://www.econbiz.de/10012317870
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Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel; Eagle, Lynne C. - In: Broadening cultural horizons in social marketing : …, (pp. 281-293). 2021
Persistent link: https://www.econbiz.de/10012317920
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Appearances matter : the impact of unattainable idealizations of an individual's physical self
Eagle, Lynne C.; Hay, Rachel - In: The SAGE handbook of marketing ethics, (pp. 169-183). 2021
Persistent link: https://www.econbiz.de/10012304937
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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de; Eagle, Lynne C.; Dahl, Stephan; … - In: The SAGE handbook of marketing ethics, (pp. 518-529). 2021
Persistent link: https://www.econbiz.de/10012306770