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~type_genre:"Aufsatz im Buch"
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Werbung
707
Advertising
702
Advertising effects
142
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Consumer behaviour
82
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82
Internet marketing
80
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63
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57
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45
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45
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32
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31
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31
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29
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27
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23
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23
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16
Brand image
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5
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707
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Aufsatz im Buch
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5,525
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5,525
Graue Literatur
811
Non-commercial literature
811
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707
Working Paper
652
Arbeitspapier
616
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
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131
Lehrbuch
115
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99
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97
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74
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74
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51
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50
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50
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46
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Okazaki, Shintaro
10
Bruhn, Manfred
6
Diehl, Sandra
5
Esch, Franz-Rudolf
5
Mellmann, Ulrike
5
Mueller, Barbara
5
Pelsmacker, Patrick de
5
Siegert, Gabriele
5
Dianoux, Christian
4
Gierl, Heribert
4
Linhart, Zdenek
4
Rennhak, Carsten
4
Richards, Jef I.
4
Arora, Anshu
3
Berndt, Ralph
3
King, Stephen
3
Krebs, Isabelle
3
Laine, Nicole
3
Pepels, Werner
3
Rucker, Derek D.
3
Silberer, Günter
3
Sternthal, Brian
3
Terlutter, Ralf
3
Tomczak, Torsten
3
Voorveld, Hilde
3
Abolhasani, Morteza
2
Anderson, Simon P.
2
Armano, Giuliano
2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Atherton, Andy
2
Berens, Guido A. J. M.
2
Blunden, Brian
2
Boenigk, Michael
2
Boutsouki, Christina
2
Calder, Bobby J.
2
Celtek, Evrim
2
Cheema, H. S.
2
Chhabra, Shalini
2
Chu, Shu-Chuan
2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Kellogg on advertising & media : the Kellogg School of Management
3
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ECONIS (ZBW)
707
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1
Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 275-285)
.
2007
Persistent link: https://www.econbiz.de/10003713226
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2
Assessing the relationship between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence
Goldberg, Marvin E.
- In:
Handbook of consumer psychology
,
(pp. 933-957)
.
2008
Persistent link: https://www.econbiz.de/10003716640
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3
Real life scenarios of loacation based advertising
Kölmel, Bernhard
;
Porak, Anatol
- In:
The Second International Conference on Mobile Business …
,
(pp. 499-507)
.
2003
Persistent link: https://www.econbiz.de/10003635185
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4
Die Werbewirksamkeit von Prospekten und Katalogen
Nieder-Schabbehard, Jochen
- In:
Werbung heute und morgen : Kongressbericht
,
(pp. 185-192)
.
1969
Persistent link: https://www.econbiz.de/10003640441
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5
Grundlagen und Instrumente der Marketing-Kommunikation
Berndt, Ralph
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 169-178)
.
2008
Persistent link: https://www.econbiz.de/10003640832
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6
Mittel- und Osteuropa : Chance und Herausforderung für Unternehmen
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 159-163)
.
2008
Persistent link: https://www.econbiz.de/10003725992
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7
Bularien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 164-171)
.
2008
Persistent link: https://www.econbiz.de/10003725994
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8
Estland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 172-178)
.
2008
Persistent link: https://www.econbiz.de/10003725995
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9
Kroatien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 179-184)
.
2008
Persistent link: https://www.econbiz.de/10003725997
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10
Lettland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 185-190)
.
2008
Persistent link: https://www.econbiz.de/10003725998
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