//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Education problems and marketi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
9
Marketing management
8
Marketingmanagement
8
Marketing theory
5
Marketingtheorie
5
Nonprofit marketing
3
Nonprofit-Marketing
3
Brand management
2
Markenführung
2
Social Marketing
2
Social marketing
2
USA
2
United States
2
Armut
1
Armutsbekämpfung
1
Arts
1
B-to-B-Marketing
1
Behavioral economics
1
Brand
1
Brand image
1
Business ethics
1
Business organization
1
Business-to-business marketing
1
Competitive strategy
1
Cultural sector
1
Decision theory
1
Designation of origin
1
E-commerce
1
Economic ethics
1
Electronic Commerce
1
Entscheidungstheorie
1
Ethics
1
Ethik
1
Gesellschaftsordnung
1
Herkunftsbezeichnung
1
Kultursektor
1
Kunst
1
Markenartikel
1
Markenimage
1
New Economy
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Aufsatz im Buch
Lehrbuch
71
Textbook
57
Book section
30
Article in journal
21
Aufsatz in Zeitschrift
21
Glossar enthalten
17
Glossary included
17
Collection of articles of several authors
13
Sammelwerk
13
Case study
9
Fallstudie
9
Reprint
9
Einführung
8
Aufsatzsammlung
4
Bibliographie
4
Guidebook
4
Interview
4
Ratgeber
4
Arbeitspapier
3
Collection of articles written by one author
3
Graue Literatur
3
Non-commercial literature
3
Sammlung
3
Working Paper
3
Mehrbändiges Werk
2
Multi-volume publication
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Fachkunde
1
Handbook
1
Handbuch
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
24
German
5
Undetermined
1
Author
All
Kotler, Philip
30
Haas, Maximilian
5
Pförtsch, Waldemar A.
5
Sponholz, Uwe
5
Levy, Sidney J.
3
Chernev, Alexander
2
Keller, Kevin Lane
2
Achrol, Ravi S.
1
Gertner, David
1
Jain, Dipak
1
Lefebvre, R. Craig
1
Leisner, Tony
1
Roberto, Ned
1
Rudolphi, Michael
1
Sawhney, Mohanbir
1
Scheff, Joanne
1
Suvit Maesincee
1
Uebele, Herbert
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
The evolution of nonprofit marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Nonprofit marketing : sectoral applications
2
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Entscheidungshilfen im Marketing
1
Handbook of business-to-business marketing
1
Kellogg on marketing
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
Rethinking the future : so sehen Vordenker die Zukunft von Unternehmen
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of the marketing department in the organization of the future
Kotler, Philip
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 489-496)
.
1997
Persistent link: https://www.econbiz.de/10001296694
Saved in:
2
Marketing wird es immer geben!
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 21-24)
.
2009
Persistent link: https://www.econbiz.de/10003885244
Saved in:
3
Internationales Marketing
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 46-48)
.
2009
Persistent link: https://www.econbiz.de/10003885263
Saved in:
4
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
5
Marken
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 209-215)
.
2009
Persistent link: https://www.econbiz.de/10003885281
Saved in:
6
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
Saved in:
7
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
Saved in:
8
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
Saved in:
9
Skizzen: Märkte der Zukunft
Kotler, Philip
- In:
Rethinking the future : so sehen Vordenker die Zukunft …
,
(pp. 286-305)
.
1997
Persistent link: https://www.econbiz.de/10003438041
Saved in:
10
Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
,
(pp. 94-133)
.
1984
Persistent link: https://www.econbiz.de/10001259477
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->