Marken
Year of publication: |
2009
|
---|---|
Authors: | Kotler, Philip |
Published in: |
Erfolgreich mit den Großen des Marketings : [Best of Marketing]. - Frankfurt am Main [u.a.] : Campus Verlag, ISBN 978-3-593-38824-3. - 2009, p. 209-215
|
Subject: | Marketing | Markenimage | Brand image | Markenartikel | Brand |
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