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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Broadening the concept of marketing - too far
Luck, David Johnston - 2008
Persistent link: https://www.econbiz.de/10003717371
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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The social disorder of the broadened concept of marketing
Lacziak, Gene R.; Michie, Donald S. - 2008
Persistent link: https://www.econbiz.de/10003717422
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717430
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A generic concept of marketing
Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717449
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Marketing as exchange : a theory of transactions in the marketplace
Bagozzi, Richard P. - 2008
Persistent link: https://www.econbiz.de/10003717452
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Exchange : a conceptualization
Shaw, Eric H.; Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003717489
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Intersector transfer of marketing knowledge
Andreasen, Alan R. - 2008
Persistent link: https://www.econbiz.de/10003717493
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Nonprofit marketing : the key to marketing's "mid-life crisis"?
Clarke, Peter; Mount, Peter - 2008
Persistent link: https://www.econbiz.de/10003717498