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The power of corporate brand names : integrated marketing in action
Sowa, Brian C. - In: Contemporary thoughts on corporate branding and …, (pp. 150-165). 2008
Persistent link: https://www.econbiz.de/10003773431
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie; Ritch, Elaine L.; Hamilton, Jennifer - In: New perspectives on critical marketing and consumer society, (pp. 145-154). 2021
Persistent link: https://www.econbiz.de/10012498227
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Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017
Persistent link: https://www.econbiz.de/10012498307
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022
Persistent link: https://www.econbiz.de/10013280193
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian; Röben, Godo; Esch, Thorsten - In: Best practice der Markenführung, (pp. 39-59). 2009
Persistent link: https://www.econbiz.de/10003770976
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017
Persistent link: https://www.econbiz.de/10011656857
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Neue Markenpotentiale für Buchverlage : identitätsorientiertes Markenmanagement im digitalen Zeitalter
Baumgartner, Jana - In: Vermarktungsstrategien für das Buch im multimedialen …, (pp. 15-65). 2015
Persistent link: https://www.econbiz.de/10010496198
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Branding and CSR in Indian agribusiness
Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010417734
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant; Sarkar, Soumya - In: Brand management in emerging markets : theories and practice, (pp. 73-90). 2014
Persistent link: https://www.econbiz.de/10010417746