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ECONIS (ZBW)
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1
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
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2
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
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3
Marketing communication strategy in the age of interactive media
Hofacker, Charles F.
- In:
The Routledge companion to strategic marketing
,
(pp. 339-351)
.
2021
Persistent link: https://www.econbiz.de/10012498770
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4
Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
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5
Marshall McLuhan, affordance, mapping, and human computer interaction in interactive media
Wellington, Robert
- In:
Information systems and management in media and …
,
(pp. 133-148)
.
2016
Persistent link: https://www.econbiz.de/10011627843
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6
Determining the benefit of interactive videos in the health sector : validating a custom measurement instrument : complete research
Langbauer, Michael
;
Lehner, Franz
;
Amende, Nadine
- In:
Information systems and management in media and …
,
(pp. 319-339)
.
2016
Persistent link: https://www.econbiz.de/10011628539
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Dialogorientierte qualitative Online- Forschung : Die Verlagerung qualitativer Forschung in den virtuellen Raum
Schneider, Anna
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 55-71)
.
2017
Persistent link: https://www.econbiz.de/10011644001
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8
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
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9
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
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10
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
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