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~type_genre:"Aufsatz im Buch"
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Public relations
1,811
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512
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512
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50
Zerfaß, Ansgar
29
Bentele, Günter
24
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20
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16
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11
Nothhaft, Howard
10
Sriramesh, Krishnamurthy
10
Verčič, Dejan
10
Brömmling, Ulrich F.
9
Dürig, Uta-Micaela
9
Pfannenberg, Jörg
9
Sievert, Holger
9
Esch, Franz-Rudolf
8
Heath, Robert L.
8
Hoffjann, Olaf
8
Seidenglanz, René
8
Vaih-Baur, Christina
8
Ihlen, Øyvind
7
Priddat, Birger P.
7
Ruler, Betteke van
7
Wehmeier, Stefan
7
Bartlett, Jennifer L.
6
Bühler, Heike
6
Camilleri, Mark Anthony
6
Coombs, W. Timothy
6
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Eisenegger, Mark
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L'Etang, Jacquie
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Raupp, Juliana
6
Will, Markus
6
Zehrt, Wolfgang
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5
Eligehausen, Siegmar
5
Fawkes, Johanna
5
Fröhlich, Romy
5
Förster, Kati
5
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Public Relations : ein Handbuch
51
Handbuch Unternehmenskommunikation
41
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
The global public relations handbook : theory, research, and practice
38
The handbook of crisis communication
31
Exploring public relations
30
Handbuch Verbandskommunikation
24
New media and public relations
24
The Routledge handbook of strategic communication
24
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
23
The handbook of communication and corporate social responsibility
23
Public Relations
22
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
22
Nonprofit-PR
20
Pathways to public relations : histories of practice and profession
19
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
19
Public relations case studies : Fallbeispiele aus der Praxis
18
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
17
The practice of public relations
16
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
15
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
15
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
15
Culture and public relations : links and implications
14
Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
The moral compass of public relations
14
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
14
Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
14
HR-PR : Personalarbeit und Public Relations ; erfolgreiche Strategien und Praxisbeispiele
13
PR-Beratung : theoretische Konzepte und empirische Befunde
13
Sport public relations and communication
13
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
13
The global foundations of public relations : humanism, China and the West
13
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
12
Crisis communication : practical PR strategies for reputation management and company survival
12
Die Pressemitteilung
12
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
12
Internet econometrics
12
PR-Kampagnen
12
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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ECONIS (ZBW)
2,878
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1
Blurring the lines : how social media managers transform business
communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
2
Recruit, retain and report : UK universities’ strategic
communication
with stakeholders on Twitter
Mogaji, Emmanuel
;
Watat, Josue Kuika
;
Olaleye, Sunday …
- In:
Strategic corporate communication in the digital age
,
(pp. 89-114)
.
2021
Persistent link: https://www.econbiz.de/10012491217
Saved in:
3
Investor Relations in einem globalen Kapitalmarkt
Liener, Gerhard
- In:
Die deutsche Aktie : Unternehmensfinanzierung und …
,
(pp. 325-339)
.
1993
Persistent link: https://www.econbiz.de/10001282881
Saved in:
4
Public relations : economics vs.
communication
science : effects of education on the practice in Austrian non-profit organisations
Spatzier, Astrid
- In:
The management game of communication
,
(pp. 23-43)
.
2016
Persistent link: https://www.econbiz.de/10011568162
Saved in:
5
Communication
and management : an obvious relationship? : the BA curricula in
communication
management in Flanders
Cotton, Anne-Marie
;
Van Betsbrugge, Els
- In:
The management game of communication
,
(pp. 45-67)
.
2016
Persistent link: https://www.econbiz.de/10011568163
Saved in:
6
Disrupting
communication
: innovation communications in the digital age
Karczewski, Johannes von
;
Zistl, Sandra
- In:
Strategy and communication for innovation : integrative …
,
(pp. 367-384)
.
2017
Persistent link: https://www.econbiz.de/10011663054
Saved in:
7
Digital social advocacy and public
communication
Hon, Linda
- In:
The moral compass of public relations
,
(pp. 194-205)
.
2017
Persistent link: https://www.econbiz.de/10011586447
Saved in:
8
Aesthetic CSR
communication
: a global perspective on organizational art collections
Bargenda, Angela
- In:
Responsible organization in the gobal context : current …
,
(pp. 117-132)
.
2019
Persistent link: https://www.econbiz.de/10012011017
Saved in:
9
Strategic
communication
as an emerging interdisciplinary paradigm
Werder, Kelly Page
;
Nothhaft, Howard
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 5-23)
.
2020
Persistent link: https://www.econbiz.de/10012111996
Saved in:
10
Strategic
communication
: reflections on an elusive concept
Nothhaft, Howard
;
Werder, Kelly Page
;
Verc̆ic̆, Dejan
; …
- In:
Future directions of strategic communication
,
(pp. 24-38)
.
2020
Persistent link: https://www.econbiz.de/10012111997
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