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Preismanagement
1,079
Pricing strategy
1,079
Theorie
370
Theory
370
Deutschland
164
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164
Mass customization
111
Mass Customization
110
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Price discrimination
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Spieltheorie
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Aufsatz im Buch
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10,034
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1,364
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Roth, Stefan
11
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De Donder, Philippe
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Hinterhuber, Andreas
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Liozu, Stephan M.
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Rodriguez, Frank
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Wricke, Martin
7
Dudley, Paul
6
Faßnacht, Martin
6
Herr, Stefan
6
Piller, Frank T.
6
Voeth, Markus
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Herrmann, Andreas
5
Klenk, Peter
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Liozu, Stephan
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Loy, Jens-Peter
5
Simon, Hermann
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Walcher, Dominik
5
Wierich, Ralf
5
Beducker, Thomas
4
Bertram, Matthias
4
Bittmann, Thomas
4
Herbst, Uta
4
Kopalle, Praveen K.
4
Krafft, Manfred
4
Phillips, Robert
4
Phillips, Robert L.
4
Reckenfelderbäumer, Martin
4
Reichwald, Ralf
4
Robbert, Thomas
4
Schaarschmidt, Mario
4
Schentler, Peter
4
Spann, Martin
4
Troßmann, Ernst
4
Woratschek, Herbert
4
Zinöcker, Richard
4
Özer, Özalp
4
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3
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The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
43
Handbook of pricing research in marketing
22
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
The ROI of pricing : measuring the impact and making the business case
14
Mass customization for personalized communication environments : integrating human factors
11
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
8
Mass customization : challenges and solutions
8
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Pricing-Forschung in Deutschland
8
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Innovative quick response programs in logistics and supply chain management
6
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Pricing perspectives : marketing and management implications of new theories and applications
6
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
6
Visionary pricing : reflections and advances in honor of Dan Nimer
6
Annals of operations research ; 226
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
5
IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
5
Innovative supply chain optimization models with multiple uncertainty factors
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
5
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
LISS 2012 ; Vol. 1
5
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
5
Pricing behaviour and non-price characteristics in the airline industry
5
Progress toward liberalization of the postal and delivery sector
5
Supply chain strategies and the engineer-to-order approach
5
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
5
Channel strategies and marketing mix in a connected world
4
Diffusion of new regulatory approaches in the postal sector : papers presented at the 4. Königswinter Seminar, Königswinter, 23 - 25 October 1996
4
Einkaufen und Investieren in China
4
Emerging production optimization issues in supply chain systems
4
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ECONIS (ZBW)
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1
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
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2
Projektfertigung in Produktionsnetzwerken am Beispiel der Otto Junker Gruppe
Reichel, Harald
- In:
Effiziente Auftragsabwicklung mit myOpenFactory
,
(pp. 234-246)
.
2008
Persistent link: https://www.econbiz.de/10003660644
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3
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
4
From many to one : personalized product fulfillment systems
Rangaswamy, Arvind
;
Balakrishnan, Anantaram
- In:
The power of one : gaining business value from …
,
(pp. 33-57)
.
2003
Persistent link: https://www.econbiz.de/10011588670
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5
Kunden-Anbieter-Interaktionen in der Spezifizierungsphase bei Dienstleistungen
Strauss, Lennart
;
Robbert, Thomas
;
Roth, Stefan
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 261-286)
.
2015
Persistent link: https://www.econbiz.de/10010532023
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6
Comparative exploration of key challenges in customer co-design using theories of social presence
Thallmaier, Stefan
;
Habicht, Hagen
- In:
Management of permanent change
,
(pp. 121-142)
.
2015
Persistent link: https://www.econbiz.de/10010466355
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7
Development of an organizational maturity model in terms of mass customization
Modrak, Vladimir
;
Šoltysová, Zuzana
- In:
Industry 4.0 for SMEs : challenges, opportunities and …
,
(pp. 215-250)
.
2020
Persistent link: https://www.econbiz.de/10012160669
Saved in:
8
Value Co-Creation needs Customer Readiness : Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosme...
Schlangen, Kareen
;
Feistkorn, Carolin
;
Menzel, Larissa
- In:
Kundenintegration & Customer Empowerment
,
(pp. 79-90)
.
2017
Persistent link: https://www.econbiz.de/10011706704
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9
A scheduling model of logistics service supply chain based on the time windows of the FLSP’s operation and customer requirement
Liu, Weihua
;
Yang, Yi
;
Wang, Shuqing
;
Bai, Enze
- In:
Innovative supply chain optimization models with …
,
(pp. 183-206)
.
2017
Persistent link: https://www.econbiz.de/10011763688
Saved in:
10
Manufacturing transformation toward mass customization and personalization in the traditional food industry
Kanama, Daisuke
- In:
Digital transformation in smart manufacturing
,
(pp. 59-74)
.
2018
Persistent link: https://www.econbiz.de/10011861527
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