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~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
4,893
Consumer behaviour
4,890
Electronic Commerce
2,881
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2,880
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1,003
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1,002
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892
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891
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671
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587
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587
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480
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479
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427
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427
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414
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414
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384
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384
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316
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238
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238
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230
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230
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213
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212
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194
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104
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Aufsatz im Buch
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58,792
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58,792
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10,816
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10,816
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9,193
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8,343
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8,086
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3,824
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2,766
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2,061
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2,061
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1,290
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849
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Bauer, Hans H.
17
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Silberer, Günter
14
Picot, Arnold
13
Weinberg, Peter
13
Kollmann, Tobias
12
Diehl, Sandra
11
Fritz, Wolfgang
11
Meyer, Anton
11
Spiller, Achim
11
Albers, Sönke
10
Grunert, Klaus G.
10
Terlutter, Ralf
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Herrmann, Andreas
9
Hill, Ronald Paul
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Wirtz, Bernd W.
9
Brenner, Walter
8
Esch, Franz-Rudolf
8
Foxall, Gordon R.
8
Goldsmith, Ronald E.
8
Keller, Kevin Lane
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Rudolph, Thomas
8
Schmitt, Bernd
8
Skiera, Bernd
8
Swoboda, Bernhard
8
Ahlert, Dieter
7
Arnould, Eric J.
7
Dholakia, Nikhilesh
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Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Handbook of strategic e-business management
24
Electronic Services
20
Product experience
20
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
19
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
The evolution of brands : from signals of quality to storehouses of trust
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Handbook of brand relationships
17
The Routledge companion to digital consumption
17
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
16
Cross-cultural and critical perspectives on brands
16
Modelle im E-Business
16
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Selected readings on information technology and business systems management
16
Transforming e-business practices and applications : emerging technologies and concepts
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
15
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
Leitfaden Online-Marketing ; [Bd. 1]
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
14
Contemporary research in e-branding
14
E-business management : integration of Web technologies with business models
14
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
Brand management ; Vol. 3
13
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1
Technological aspects of privacy and security for
personalization
Cox, Ingemar J.
;
Pennock, David M.
;
Glover, Eric J.
- In:
The power of one : gaining business value from …
,
(pp. 198-217)
.
2003
Persistent link: https://www.econbiz.de/10011588730
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2
A movie e-shop recommendation model based on web usage and ontological data
Aresti, Andreas
;
Markellou, Penelope
;
Mousourouli, Ioanna
; …
- In:
Consumer behavior, organizational development, and …
,
(pp. 51-68)
.
2009
Persistent link: https://www.econbiz.de/10003792577
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3
An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan Carlos
- In:
E-business issues, challenges and opportunities for …
,
(pp. 350-364)
.
2011
Persistent link: https://www.econbiz.de/10008746803
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4
Incorporating pragmatic information in personalized recommendation systems
Gao, Min
;
Wu, Zhongfu
;
Du, Jianjun
- In:
Information systems in the changing era : theory and …
,
(pp. 156-164)
.
2009
Persistent link: https://www.econbiz.de/10003991523
Saved in:
5
Summarizing online customer reviews automatically based on topical structure
Zhan, Jiaming
;
Loh, Han Tong
;
Liu, Ying
- In:
Web information systems and technologies : third …
,
(pp. 245-256)
.
2008
Persistent link: https://www.econbiz.de/10003752190
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6
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
Saved in:
7
Recommender systems
Kallinikos, Jannis
;
Alaimo, Cristina
- In:
The Oxford handbook of media, technology, and …
.
2020
Persistent link: https://www.econbiz.de/10012884679
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8
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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9
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
10
The credibility of online recommendations
Lamr, Marián
;
Dostál, Michal
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 151-175)
.
2022
Persistent link: https://www.econbiz.de/10013343569
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