//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The third wave of marketing in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,910
Consumer behaviour
4,908
Einzelhandel
1,185
Retail trade
1,178
Deutschland
784
Germany
784
Theory
658
Theorie
657
Beziehungsmarketing
544
Relationship marketing
544
Brand management
406
Markenführung
406
Online-Handel
338
Online retailing
337
USA
308
United States
308
Brand
270
Markenartikel
270
Social Web
264
Social web
264
Brand image
252
Markenimage
252
E-commerce
250
Electronic Commerce
250
Market research
232
Marktforschung
232
Marketing management
222
Marketingmanagement
222
Internet marketing
204
Online-Marketing
204
Computer-assisted marketing
201
IT-gestütztes Marketing
201
Marketing
183
Handelsmarketing
162
Retail marketing
162
Welt
142
World
142
Advertising effects
139
Werbewirkung
139
Environmental consciousness
138
more ...
less ...
Online availability
All
Undetermined
1,200
Free
73
Type of publication
All
Article
6,191
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
55,149
Aufsatz in Zeitschrift
55,149
Graue Literatur
8,935
Non-commercial literature
8,935
Working Paper
7,464
Arbeitspapier
6,877
Book section
6,191
Hochschulschrift
3,370
research-article
2,585
Thesis
2,319
Collection of articles of several authors
1,409
Sammelwerk
1,409
Aufsatzsammlung
871
Conference paper
582
Konferenzbeitrag
582
Bibliografie enthalten
524
Bibliography included
524
Konferenzschrift
434
Case study
430
Fallstudie
430
Dissertation u.a. Prüfungsschriften
375
Collection of articles written by one author
333
Sammlung
333
Lehrbuch
318
Amtsdruckschrift
293
Government document
293
Textbook
267
Statistik
220
Conference proceedings
210
Reprint
200
review-article
165
conceptual-paper
160
Statistics
158
Article
138
review
119
case-report
97
Ratgeber
96
Market information
95
Marktinformation
95
more ...
less ...
Language
All
English
4,556
German
1,575
French
59
Italian
3
Hungarian
1
Dutch
1
Author
All
Gröppel-Klein, Andrea
21
Belk, Russell W.
16
Schröder, Hendrik
16
Bauer, Hans H.
15
Weinberg, Peter
15
Ahlert, Dieter
14
Diehl, Sandra
13
Diller, Hermann
12
Hippner, Hajo
12
Kenning, Peter
12
Rudolph, Thomas
12
Silberer, Günter
11
Spiller, Achim
11
Swoboda, Bernhard
11
Terlutter, Ralf
11
Wilde, Klaus D.
11
Bruhn, Manfred
10
Grunert, Klaus G.
10
Schramm-Klein, Hanna
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Esch, Franz-Rudolf
9
Fournier, Susan
9
Hill, Ronald Paul
9
Müller-Hagedorn, Lothar
9
Wiedmann, Klaus-Peter
9
Zentes, Joachim
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Huber, Frank
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Arnould, Eric J.
7
Cliquet, Gérard
7
Fischer, Wolfgang Chr.
7
Gierl, Heribert
7
Goldsmith, Ronald E.
7
Hansen, Ursula
7
Homburg, Christian
7
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Published in...
All
Handbook of consumer psychology
42
Retailing in the 21st century : current and future trends
36
The Routledge companion to identity and consumption
32
Shopping-Center-Handbuch : Development, Management, Marketing
28
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
22
Product experience
20
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
18
Handbook of research on retailer-consumer relationship development
18
The evolution of brands : from signals of quality to storehouses of trust
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Retail supply chain management : quantitative models and empirical studies
17
Cross-cultural and critical perspectives on brands
16
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
The Routledge companion to digital consumption
16
Theoretische Fundierung und praktische Relevanz der Handelsforschung
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Einzelhandelsimmobilien : Stand - Entwicklung - Perspektiven ; Grundlagen für erfolgreiches Investment und Management
14
Emotional, sensory, and social dimensions of consumer buying behavior
14
Marketing in the new global order : challenges and opportunities
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
14
Brand management ; Vol. 3
13
Brick & mortar shopping in the 21st century
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
13
Measuring and managing brands
13
more ...
less ...
Source
All
ECONIS (ZBW)
6,191
Showing
1
-
10
of
6,191
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
2
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
3
The meaning of store image and store atmosphere in the store choice process
Renko, Sanda
;
Vignali, Gianpaolo
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 61-71)
.
2006
Persistent link: https://www.econbiz.de/10003280090
Saved in:
4
Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten - unter Berücksichtigung von machttheoretischen...
Diehl, Sandra
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 211-233)
.
2004
Persistent link: https://www.econbiz.de/10002516333
Saved in:
5
Entwicklungs- und Restrukturierungstendenzen in Distribution und Handel vor dem Hintergrund veränderter Kundenbedürfnisse
Strehlau, Ralf
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 244-270)
.
1996
Persistent link: https://www.econbiz.de/10001320204
Saved in:
6
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
7
Digital transformation of retail stores : the impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina
;
Mühlbäck, Klaus
; …
- In:
Digitale Transformation des Marketing
,
(pp. 109-122)
.
2018
des Omni-Channel-Ansatzes für den
Einzelhandel
sowie auf den sich daraus ergebenden Einfluss auf die Customer Journey. …
Persistent link: https://www.econbiz.de/10013258754
Saved in:
8
Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 427-444)
.
2005
Persistent link: https://www.econbiz.de/10002685049
Saved in:
9
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
10
Multi-Channel-Retailing : Erscheinungsformen und Erfolgsfaktoren
Schramm-Klein, Hanna
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 501-522)
.
2006
Persistent link: https://www.econbiz.de/10003276129
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->