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Diehl, Sandra
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Diller, Hermann
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Hippner, Hajo
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Kenning, Peter
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Rudolph, Thomas
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Silberer, Günter
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Spiller, Achim
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Swoboda, Bernhard
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Terlutter, Ralf
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Wilde, Klaus D.
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Enneking, Ulrich
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Hill, Ronald Paul
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Handbook of consumer psychology
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The Routledge companion to identity and consumption
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Shopping-Center-Handbuch : Development, Management, Marketing
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The Routledge companion to consumer behavior
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Transformative consumer research for personal and collective well-being
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
22
Product experience
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
18
Handbook of research on retailer-consumer relationship development
18
The evolution of brands : from signals of quality to storehouses of trust
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Retail supply chain management : quantitative models and empirical studies
17
Cross-cultural and critical perspectives on brands
16
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
The Routledge companion to digital consumption
16
Theoretische Fundierung und praktische Relevanz der Handelsforschung
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Einzelhandelsimmobilien : Stand - Entwicklung - Perspektiven ; Grundlagen für erfolgreiches Investment und Management
14
Emotional, sensory, and social dimensions of consumer buying behavior
14
Marketing in the new global order : challenges and opportunities
14
Perspectives on consumer behaviour : theoretical aspects and practical applications
14
Brand management ; Vol. 3
13
Brick & mortar shopping in the 21st century
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Measuring and managing brands
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1
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
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2
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
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3
The meaning of store image and store atmosphere in the store choice process
Renko, Sanda
;
Vignali, Gianpaolo
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 61-71)
.
2006
Persistent link: https://www.econbiz.de/10003280090
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4
Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten - unter Berücksichtigung von machttheoretischen...
Diehl, Sandra
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 211-233)
.
2004
Persistent link: https://www.econbiz.de/10002516333
Saved in:
5
Entwicklungs- und Restrukturierungstendenzen in Distribution und Handel vor dem Hintergrund veränderter Kundenbedürfnisse
Strehlau, Ralf
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 244-270)
.
1996
Persistent link: https://www.econbiz.de/10001320204
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6
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
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7
Digital transformation of retail stores : the impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina
;
Mühlbäck, Klaus
; …
- In:
Digitale Transformation des Marketing
,
(pp. 109-122)
.
2018
des Omni-Channel-Ansatzes für den
Einzelhandel
sowie auf den sich daraus ergebenden Einfluss auf die Customer Journey. …
Persistent link: https://www.econbiz.de/10013258754
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8
Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 427-444)
.
2005
Persistent link: https://www.econbiz.de/10002685049
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9
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
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10
Multi-Channel-Retailing : Erscheinungsformen und Erfolgsfaktoren
Schramm-Klein, Hanna
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 501-522)
.
2006
Persistent link: https://www.econbiz.de/10003276129
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