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Public Relations : ein Handbuch
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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The internationalisation strategies of small-country firms : the Australian experience of globalisation
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Sustaining prosperity : [this book is based upon the April 2005 Economic and Social Outlook Conference, ..., organised jointly by the Melbourne Institute of Applied Economic and Social Research at the University of Melbourne ...]
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The Routledge handbook of strategic communication
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Engaging with stakeholders : a relational perspective on responsible business
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Leading from the north : rethinking Northern Australia development
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Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
16
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Contesting the Australian way : states, markets and civil society
15
The handbook of communication and corporate social responsibility
15
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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Culture and public relations : links and implications
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ECONIS (ZBW)
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1
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
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2
Image und Reputation
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 106-112)
.
2008
Persistent link: https://www.econbiz.de/10003767116
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3
Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication
Langer, Roy
;
Varey, Richard J.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 205-226)
.
2008
Persistent link: https://www.econbiz.de/10003773436
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4
The contribution of public relations in the future
Caywood, Clarke
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 196-207)
.
2008
Persistent link: https://www.econbiz.de/10003755922
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5
Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso
;
Siglioccolo, Mario
;
Tuccillo, Carmela
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 151-179)
.
2014
Persistent link: https://www.econbiz.de/10010348386
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6
Ist die Führungskraft ein hidden issue? : über die Frage, ob Mister Spock nicht der beste aller Issues Manager ist
Kinter, Achim
- In:
Strategisches Issues Management : vom erfolgreichen …
,
(pp. 96-105)
.
2009
Persistent link: https://www.econbiz.de/10003911249
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7
Reconstructing
stakeholder
relationships using "corporate social responsibility" as a response strategy to cases of corporate responsibility : the case of the 2010 BP spill in the...
Diers, Audra R.
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 175-204)
.
2012
Persistent link: https://www.econbiz.de/10009732417
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8
Legitimierungsdruck und Corporate Social Responsibility bei KMU : empirische Ergebnisse aus dem Agribusiness
Heyder, Matthias
- In:
Nachhaltigkeit in kleinen und mittleren Unternehmen
,
(pp. 315-336)
.
2011
Persistent link: https://www.econbiz.de/10009242053
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9
Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung
Schmid, Beat
;
Lyczek, Boris
- In:
Unternehmenskommunikation : Kommunikationsmanagement …
,
(pp. 3-150)
.
2008
Persistent link: https://www.econbiz.de/10003749496
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10
Public Relations als Kommunikationsmanagement
Bentele, Günter
;
Will, Makus
- In:
Unternehmenskommunikation : Kommunikationsmanagement …
,
(pp. 153-185)
.
2008
Persistent link: https://www.econbiz.de/10003749554
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