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Wealth, consumption and happiness
Ahuvia, Aaron - In: The Cambridge handbook of psychology and economic behaviour, (pp. 199-226). 2008
Persistent link: https://www.econbiz.de/10003765595
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Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron - In: Consumer-brand relationships : theory and practice, (pp. 204-220). 2012
Persistent link: https://www.econbiz.de/10009739817
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The personality of brand lovers
Rauschnabel, Philipp A.; Ahuvia, Aaron; Ivens, Björn Sven - In: Consumer brand relationships : meaning, measuring, managing, (pp. 108-122). 2015
Persistent link: https://www.econbiz.de/10011279721
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What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron; Gistri, Giacomo; Romani, Simona; Pace, … - In: Luxury marketing : a challenge for theory and practice, (pp. 279-293). 2013
Persistent link: https://www.econbiz.de/10009667671
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Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron; Izberg-Bilgin, Elif - In: Brands : interdisciplinary perspectives, (pp. 268-296). 2015
Persistent link: https://www.econbiz.de/10010478957