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~type_genre:"Aufsatz im Buch"
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
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The nature and role of affect in consumer behavior
Cohen, Joel B.
;
Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
Persistent link: https://www.econbiz.de/10003716200
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