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Goal-driven marketing research : the answer to a shrinking budget
Lee, Angela Y. - In: Kellogg on marketing, (pp. 361-372). 2010
Persistent link: https://www.econbiz.de/10008664272
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 165-176). 2005
Persistent link: https://www.econbiz.de/10003100369
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Cross-cultural consumer psychology
Shavitt, Sharon; Lee, Angela Y.; Johnson, Timothy P. - In: Handbook of consumer psychology, (pp. 1103-1131). 2008
Persistent link: https://www.econbiz.de/10003716680
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Building brands through effective advertising
Sternthal, Brian; Lee, Angela Y. - In: Kellogg on branding : the marketing faculty of the …, (pp. 129-149). 2005
Persistent link: https://www.econbiz.de/10003285350
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Cross-cultural issues in consumer behavior
Shavitt, Sharon; Lee, Angela Y.; Torelli, Carlos J. - In: Social psychology of consumer behavior, (pp. 227-250). 2009
Persistent link: https://www.econbiz.de/10003812966
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The persuasive power of regulatory fit
Lee, Angela Y.; Higgins, E. Tory - In: Social psychology of consumer behavior, (pp. 319-333). 2009
Persistent link: https://www.econbiz.de/10003812978
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379