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~type_genre:"Aufsatz im Buch"
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2001 - The Brand Management Od...
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Brand
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Brand management
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2
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2
Consumer behaviour
1
Corporate culture
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Aufsatz im Buch
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De Chernatony, Leslie
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Bernath, Ratna
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Halliburton, Chris
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Segal-Horn, Susan
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Suvatjis, Jean Yannis
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Brand management ; Vol. 4
2
Brand management ; Vol. 1
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
International marketing ; Vol. 2
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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ECONIS (ZBW)
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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2
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
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3
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
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4
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
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5
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
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6
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
7
International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie
;
Halliburton, Chris
;
Bernath, Ratna
-
2008
Persistent link: https://www.econbiz.de/10003656219
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