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Using regression to answer "what if"
Lehmann, Donald R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 255-266). 2006
Persistent link: https://www.econbiz.de/10003420122
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Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.; Hill, Ronald Paul; Lehmann, Donald R. - In: Handbook of research on marketing and corporate social …, (pp. 198-215). 2016
Persistent link: https://www.econbiz.de/10011438369
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Co-managing brand equity and customer equity
Luo, Anita; Lehmann, Donald R.; Neslin, Scott A. - In: Handbook of research on customer equity in marketing, (pp. 363-381). 2015
Persistent link: https://www.econbiz.de/10010483476
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - 2010
Persistent link: https://www.econbiz.de/10003924348
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New products research
Lehmann, Donald R.; Golder, Peter N. - In: The history of marketing science, (pp. 341-370). 2014
Persistent link: https://www.econbiz.de/10010415803
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Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010
Persistent link: https://www.econbiz.de/10003951896
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Communication and new product adoption
Lehmann, Donald R.; Mayzlin, Dina - In: The Sage handbook of advertising, (pp. 366-380). 2007
Persistent link: https://www.econbiz.de/10003570559
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Models of customer value
Gupta, Sunil; Lehmann, Donald R. - In: Handbook of marketing decision models, (pp. 255-290). 2008
Persistent link: https://www.econbiz.de/10003755274