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Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
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2
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
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3
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
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4
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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5
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
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6
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
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7
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
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8
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
9
Allocation of marketing resources
Shankar, Venkatesh
- In:
The Routledge companion to strategic marketing
,
(pp. 208-230)
.
2021
Persistent link: https://www.econbiz.de/10012498495
Saved in:
10
Government policies to encourage economic development through entrepreneurship: the case of technology transfer
Shane, Scott Andrew
- In:
Economic development through entrepreneurship : …
,
(pp. 33-46)
.
2005
Persistent link: https://www.econbiz.de/10003213456
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