Strategic marketing decision models for the pharmaceutical industry
Year of publication: |
2008
|
---|---|
Authors: | Shankar, Venkatesh |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 469-498
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Theorie | Theory |
-
The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend, (2008)
-
Models for sales management decisions
Albers, Sönke, (2008)
-
Decision models for the movie industry
Eliashberg, Jehoshua, (2008)
- More ...
-
Shankar, Venkatesh, (2009)
-
Essays on new product development alliances
Shankar, Venkatesh, (2007)
-
Essays on International Market Entry Strategy
Shankar, Venkatesh, (2010)
- More ...