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Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; … - 2009
Persistent link: https://www.econbiz.de/10003836046
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The lifecycle concept revisited : aid or Albatross
Hooley, Graham J. - 2009
Persistent link: https://www.econbiz.de/10003836081
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An understanding of marketing strategy
Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836001
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Strategic marketing and e-business
Rudd, John M.; Shepherd, Neil; Lee, Nick - In: Handbook of strategic e-business management, (pp. 309-324). 2014
Persistent link: https://www.econbiz.de/10010233071
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Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836658