Strategic marketing and e-business
Year of publication: |
2014
|
---|---|
Authors: | Rudd, John M. ; Shepherd, Neil ; Lee, Nick |
Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 309-324
|
Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
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