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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.; Lavack, Anne M.; Smith, Margo - 2010
Persistent link: https://www.econbiz.de/10003924416
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235
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Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Kim, Chung Koo - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 55-70). 1996
Persistent link: https://www.econbiz.de/10001319637