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Brand management ; Vol. 3
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
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2010
Persistent link: https://www.econbiz.de/10003924416
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
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Chung, Jay Young
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2008
Persistent link: https://www.econbiz.de/10003656235
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Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Kim, Chung Koo
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 55-70)
.
1996
Persistent link: https://www.econbiz.de/10001319637
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