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~type_genre:"Aufsatz im Buch"
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City branding : theory and cases
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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"Made in ..."-Effects : managing the consequences
Seidenfuss, Kai-Uwe
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 213-232)
.
2007
Persistent link: https://www.econbiz.de/10003578442
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Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
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(pp. 162-168)
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2011
Persistent link: https://www.econbiz.de/10008809258
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