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~type_genre:"Aufsatz im Buch"
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Public Relations : ein Handbuch
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The Oxford handbook of positive organizational scholarship
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Handbook of social media management : value chain and business models in changing media markets
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Web 2.0 : neue Perspektiven für Marketing und Medien
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The handbook of high-performance virtual teams : a toolkit for collaborating across boundaries
31
Exploring public relations
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Social media and crisis communication
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Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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New media and public relations
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The handbook of crisis communication
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Public Relations
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Principles of organizational behavior : the handbook of evidence-based management
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Nonprofit-PR
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The value creating board : corporate governance and organizational behavior
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Analyzing the strategic role of social networking in firm growth and productivity
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Pathways to public relations : histories of practice and profession
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The Routledge companion to digital consumption
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The SAGE handbook of social media marketing
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Organizational behaviour in a global context
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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The Routledge companion to strategic marketing
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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E-marketing ; Vol. 1
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Information diffusion management and knowledge sharing ; volume 2
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1
Kommunikation im virtuellen Raum : Internet-PR
Schweins, Roland
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 197-216)
.
2008
Persistent link: https://www.econbiz.de/10003687167
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2
A structurationist approach to the life cycle of Internet publics and public participation
Cozier, Zoraida R.
;
Witmer, Diane F.
- In:
New media and public relations
,
(pp. 27-41)
.
2007
Persistent link: https://www.econbiz.de/10003551753
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Media messages
Allard, M. June
- In:
Understanding and managing diversity : readings, cases, …
,
(pp. 242-252)
.
2009
Persistent link: https://www.econbiz.de/10003733515
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Bringing social media into work : the positive and negative effects on policy implementation - an introduction to theory and research
Di Virgilio, Francesca
- In:
Critical issues on changing dynamics in employee …
,
(pp. 121-142)
.
2021
Persistent link: https://www.econbiz.de/10012509814
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Virtual influencers in digital marketing : innovative trend or passing fad?
Moustakas, Evangelos
;
Ranganathan, Chandrasekaran
; …
- In:
Emerging human and techno-human business management …
,
(pp. 189-206)
.
2020
Persistent link: https://www.econbiz.de/10012522240
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Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
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Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
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Conversational media
Sherman, Scott
-
2010
Persistent link: https://www.econbiz.de/10008759907
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9
Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 249-256)
.
2013
Persistent link: https://www.econbiz.de/10010191263
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
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