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"A la découverte du client" : l'engagement marchand dans différents formats de la relation commerciale
Kessous, Emmanuel; Mallard, Alexandre; Mounier, Céline - In: Les "mondes" des services, (pp. 2067-2086). 2005
Persistent link: https://www.econbiz.de/10003307770
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From market relations to romantic ties : the tests of internet dating
Kessous, Emmanuel - In: Markets and the arts of attachment, (pp. 147-161). 2017
Persistent link: https://www.econbiz.de/10011664986
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"You are a star customer, please hold the line…" : CRM and the socio-technical inscriptions of market attachment
Mallard, Alexandre - In: Markets and the arts of attachment, (pp. 89-107). 2017
Persistent link: https://www.econbiz.de/10011664983
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Being concerned about markets
Geiger, Susi; Harrison, Debbie; Kjellberg, Hans; … - In: Concerned markets : economic ordering for multiple values, (pp. 1-18). 2014
Persistent link: https://www.econbiz.de/10010461977
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The sign, beyond the signal : how the state, small businesses and a frog participated in labelling in the home retrofit market
Mallard, Alexandre; Francès, Jean; Tricoire, Aurélie - In: Labelling the economy : qualities and values in …, (pp. 151-183). 2020
Persistent link: https://www.econbiz.de/10012436234